WELCOME TO
THE FIVE W’S AND H:
WHO, WHAT, WHERE, WHEN, WHY AND HOW
In the fields of journalism, public relations and communications, these key alphabets constitute the building blocks of a fact-finding objective.
The outcome? A seamless approach that delves into the crux of the matter, crafting a story that is well articulated, succinct and compelling.
As you set out to appoint a communications partner; we present the Five W’s and H that distinguish Plus Wan Communications as the partner of choice – one that is best suited to complement your organisation’s needs and goals.
+WHO
Mission statement: To be a catalyst and collaborator with clients and the media, thereby creating a sustainable platform that is strategic, innovation-driven and results-oriented.
Core Values: Our strategic counsel, shared goals and personalised service ethos are the pillars of our collaboration with our partners.
+WHAT
From conceptualisation to execution and evaluation, our scope of services includes:
Public Relations Strategy and Planning
Media Events
Marketing Communications and Partnerships
Social Media Strategy and Management
Crisis Management
+WHERE
In an interconnected environment, we are well poised to provide locally- and globally-based insights, experiences and resources to deliver measurable results:
Our clients’ businesses have a geographic span that covers both local and overseas networks. Through our resources, we are able to extend both sets of perspectives and counsel.
Based on established relationships with local and international media contacts, the framework is set for a comprehensive communications approach to achieve the targeted performance indicators.
+WHEN
When can we commence our conversation?
When can we craft the elevator pitch befitting your brand?
When can we work toward delivering your key performance indicators?
There’s definitely no better time than now!
+WHY
Michelle Denise Wan
Founder
Michelle is a communications practitioner who transformed her passion for writing and creativity into a copywriting career in Ogilvy & Mather Promotions and Ogilvy & Mather Advertising.
Her penchant for hospitality saw her transition to careers in three award-winning hospitality companies – Marriott Hotels & Resorts (Singapore), The Ritz-Carlton Hotel Company (Shanghai and Singapore) and Four Seasons Hotels and Resorts (Singapore). Collectively, these have formed the cornerstone of her expertise in the luxury hospitality and lifestyle arenas.
Embracing a keen business acumen based on strategic positioning, combined media and marketing partnerships, each business objective is realised by optimising opportunities across multiple platforms in public relations, marketing communications, online and social media. Community engagement and crisis management are also key business indicators that Michelle has harnessed for the benefit of sustainability and business continuity respectively.
+HOW
We look forward to connecting with you via one of these channels:
Michelle Denise Wan
Founder
Plus Wan Communications
435 Orchard Road, Wisma Atria
#11-00
Singapore 238877
Email: [email protected]
Mobile phone: +65 8139 7293